Why should we all prefer sustainable fashion, fair fashion and a more conscious approach to clothing? If you're looking for answers to this question, you've come to the right place!
The latest sneakers or the really trendiest jeans - fashion gives us the chance to express ourselves and live out our individuality! But we often don't realize that the production and consumption of clothing has a massive impact on the environment.
Wasserverbrauch, Chemikalien, CO2-Emissionen, Ausbeutung, Kinderarbeit, Krankheiten – all das ist eben der aus der Perspektive der Konsument:innen nicht sichtbare Teil der Modebranche. Dass jedes Kleidungsstück eine eigene Geschichte hat, erkennen wir nur leider meist nur auf den zweiten Blick.
Glücklicherweise gibt es immer mehr nachhaltig produzierte Kleidungsstücke, die den sozialen und ökologischen Folgen der sogenannten Fast Fashion counteract.
In this article, I would therefore like to delve into the world of sustainable fashion with you and give you some really convincing reasons why Slow Fashion and fair fashion are the better choice. Let's go!
Fashion industry: what it can do and what it is already doing
In der Modeindustrie muss sich ohne Zweifel viel verändern. Immerhin verfolgen mehr und mehr Labels eine nachhaltige Philosophie. Viele Modefirmen reduce the use of chemicals, as well as the Water and energy consumptionuse recycled materials, pay fair wages and focus on environmental and social standards. This is a start, but it needs our continued support.
Street One is a good example of a positive development. The company has understood that sustainability in the fashion industry is not just a trend, but a necessity. The company relies on environmentally friendly materials and processes to protect its own minimize our ecological footprint and at the same time offer stylish, modern clothing. Transparency towards customers is also promoted.
10 reasons: Why should we all consciously choose sustainable fashion?
At the latest after I saw the movie "The True Cost - The price of fashion" (is available here*), I knew that I had to change something. It was a key moment for me because I simply didn't realize the consequences of my previously unconscious fashion consumption for people, animals and the environment.
Here I would like to the most important advantages of sustainable fashion that have crystallized for me after this documentation and further research.
1. promote fair production
Mode sollte nicht ausbeuten und auf dem Rücken der Schwächsten produziert werden. Deshalb ist die ethische Herstellung von Kleidung so wichtig! Fair Fashion relies on fair working conditions, compliance with Human Rightsfair wages and the prevention of damage to health.
So when you consciously buy sustainable fashion, you are also supporting humane manufacturing processes and work against illegal child labor and the Exploitation of workers in low-wage countries. So you are living up to your social responsibility. Pretty cool and simple, isn't it?
2. protect the environment
Be honest: how many clothes do you have in your wardrobe that you rarely or never wear? Fast fashion often means throwing things away quickly. This Less appreciative handling of clothing and the corresponding, natural resourcesnaturally also puts a strain on our planet.
In addition, there is ecological damage, such as that caused by the pollution from textile factories in Bangladesh, India and China. derived toxins. According to Greenpeace This is why more than two thirds of China's rivers and lakes are already considered poisoned.
Environmental protection is therefore one more reason to prefer sustainable fashion. Because, for example, it relies on ressourcenschonende Herstellung, einen geringen Chemikalieneinsatz and Recycled and generally high-quality fabrics. This drastically reduces waste - and of course the environmental impact itself!
Tip: What else you can do to to conserve the earth's resources in everyday lifeyou can read in the linked article.
3. protect animals
Whether dogs, cattle, snakes, foxes, minks, rabbits, sheep, goats, geese or caterpillars - whether for Leather, fur, wool, down or silk - in the An incredible number of animals suffer in the textile industry! Unfortunately, this happens behind closed doors and invisible to consumers.
However, by becoming aware of animal suffering and preferring sustainable, vegan clothing, you can reduce the Protect animals in your everyday life. When making your selection, pay attention to the "Peta - Approved Vegan" seal.
Tip: How you Better recognize and avoid real fur I'll be happy to explain how you can do this in the linked blog article.
4. own durable clothing
Do you know this too? Only worn a few times and the hem comes loose or the color fades? You need to buy cheap fashion more often! So it's actually quite expensive - and is also produced at the expense of the environment and the health of many people.
That doesn't happen so quickly with sustainable fashion! Because it relies on high-quality materials, timeless designs and a Stable processingso that you have something of your clothes for longer. This advantage not only saves you time and money, but also natural resources.
5. focus on health-friendly fashion
Plasticizers, dyes, surfactants, alkylphenols, triclosan, aldehydes or Heavy metals in sweaters, jackets, shirts or pants are not uncommon and pose a risk not only to the environment but also to your health.
Why sustainable fashion? Because it avoids harmful substances and is better for your skin (and the environment). Instead of using chemicals, fashion designers are opting for on natural fibers, like Organic cottonlinen and environmentally friendly colors.
6. promote social awareness
The Fashion industry needs sustainable change! But this will only work if more and more people recognize the problems and consciously opt for sustainable fashion.
Your attitude sends a strong signal! And not just to the fashion industry, but also to those around you. After all, you are proving to everyone that environmentally conscious fashion consumption Not a sacrifice, but an enrichment is.
And since clothing is visible, experience has shown that you also easier to talk about their own motives. This way, you can ultimately also help your colleagues, friends and Getting families more enthusiastic about sustainability.
7. support fashion with history
It is above all the profit-oriented mass production of the large corporations, which has serious consequences and casts a bad light on the fashion industry.
Have you ever thought about it? to support labels that are not yet so well known? Behind many small ones, sustainable fashion brands young companies with unique stories and ideas. For example, they rely on local craftsmanship, regional, plant-based materials and track Fair and environmentally friendly visions.
By consciously buying your clothes from such labels, you are supporting sustainable fashion and innovative, courageous entrepreneurs. You also benefit from almost unique clothing that not everyone has in their closet.
8. enjoy easy-care clothing
Do you know the eternal problem with the complicated care instructions on items of clothing? Often you don't even know how to set the washing machine so that your clothes don't fade, discolor or shrink.
Fortunately, one advantage of fair fashion and sustainable fashion is that the garments are Durable and also really easy to clean are. Wash, dry, put on - done! No shrinkage, no discoloration and above all No more stress with delicate textiles.
9. consume more consciously
Do you feel like you have to buy new clothes all the time? If you feel like this emotional desire it usually gets pretty expensive! What's more, the excess again wastes our planet's natural resources.
Another reason to favor sustainable fashion is that it encourages you to be more conscious and to consume more sustainably. A little less, but better. Instead of constantly buying new items, you develop a sense of what you really need, what you really like and what you can really use for a long time.
The not only saves you money, but also time and energy when shopping. You are also setting an important example for more sustainability and Mindfulness.
Tip: Also about how you Store online in the most environmentally friendly way possible I have put together a detailed article with tips and tricks for you. So if you're interested in the topic, take a look there too.
10. benefit from diverse fashion
You can confidently wipe away the dusty image of boring, old-fashioned, sustainable fashion! Fair fashion offers at least as much variety like conventional fashion, maybe even more.
There are an incredible number of small labels that are creative and innovative. From minimalist designs about gaudy patterns up to unusual cuts everything is included. What's more, these are not usually mass-produced items that everyone or every second person wears! 🙂
Why sustainable fashion? Because it is the future.
Sustainable fashion is not a short-lived trend, but a Constantly growing, future-oriented movement. It protects our planet from serious consequences, promotes fair and humane manufacturing processes, protects animal rights and ensures a greater appreciation of the clothes we wear.
Every conscious decision in favor of a sustainable item of clothing is therefore a Statement for a better future. By meeting them regularly, you are also setting a positive example.
"What we do today will determine what the world looks like tomorrow."
Marie von Ebner-Eschenbach (more at Sustainability Quotes)
I very much hope that I have been able to convince you with these motives for sustainable fashion. Do you have any questions, suggestions or do you know of any other advantages of fair and green clothing? Then I look forward to your comment.
Stay sustainable,
PS: I have also written an article about how you can Better recognize sustainable fashion can. So be sure to take another look there too!
